Confidential Investment Opportunity
INVESTMENT OPPORTUNITY
MICE & EVENT MANAGEMENT
PROPRIETARY INVESTMENT MEMORANDUM | INDONESIA
M&A ADVISORY SERVICES PROVIDED BY:
CA Dhiraj Ostwal & Co.
YOUR VISION, OUR EXPERTISE — SEAMLESS M&A SOLUTIONS.
PRIVATE & CONFIDENTIAL
NOT AN OFFER FOR SALE
Business Overview
A pioneering Indonesian MICE and event management enterprise with over two decades of operational excellence, delivering end-to-end experiential solutions to a blue-chip domestic client base and international brands. Founded in 2001, the company has grown into a full-service provider spanning MICE events, branding production, customer retention programs, and incentive travel — underpinned by a nationwide network of vendors, suppliers, and field workers.
Core Business Profile
What Sets This Company Apart
- Full-service platform: concept to execution under one roof
- Proven relationships with 150+ cross-sector blue-chip clients
- Experienced founders with doctoral-level business qualifications
- Nationwide field execution capability with established vendor base
- AI-driven design integration and real-time client platform in build
- Tech-driven, sustainability-oriented event delivery model
- Strong post-pandemic recovery: 72% YoY growth in FY2022–23
- Dual-entity structure covering events and outsourcing/merchandise
Deal Size & Transaction Structure
Seed / Growth Equity Round
Opportunity Rationale
The founders are seeking strategic growth partners to fund technology infrastructure, talent acquisition, and working capital — enabling the company to scale from its proven SME base to compete for enterprise and government MICE mandates at national and regional scale. The founding team remains deeply committed, with a designated "Founder Legacy & Commitment Fund" embedded into the capital structure to align long-term incentives.
Use of Proceeds
Financial Performance Analysis
Five-Year Financial Performance (Audited)
| Financial Metric | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025* |
|---|---|---|---|---|---|
| Revenue (Rp Bn) | 20.53 | 10.35 | 19.10 | 14.05 | 12.12 |
| Gross Profit (Rp Bn) | 7.63 | 4.12 | 7.50 | 5.67 | 3.37 |
| Gross Margin | 37% | 40% | 39% | 40% | 28% |
| Operating Income (Rp Bn) | 4.14 | 3.32 | 6.40 | 4.35 | 3.37 |
| Net Profit (Rp Bn) | 3.60 | 1.85 | 3.97 | 3.17 | 0.27 |
| Total Assets (Rp Bn) | — | — | 15.92 | 16.74 | — |
* FY 2025 figures are un-audited (period ended December 2025). All prior years independently audited by registered public accountants.
Revenue Context: Post-pandemic recovery drove 85% revenue rebound from FY2022 to FY2023. FY2024 shows moderation on selective project intake; gross margins have remained structurally stable at 39–40% across FY2021–2024, evidencing disciplined cost management. A SARIMA seasonal model projects recovery in FY2026–2027 aligned with increased MICE event volumes across Indonesia.
Services & Capabilities
One-Stop MICE & Experiential Solutions Platform
From strategic concept to on-the-ground execution — integrated across four high-value service verticals with nationwide delivery infrastructure
🎪 MICE & Event Management
- Corporate events, conferences, exhibitions
- Guerrilla / experiential marketing events
- Creative concept and strategic planning
- Budget management and vendor negotiation
- End-to-end human resource management
- Technical requirements coordination
🎨 Branding & Production
- Outdoor, indoor, and at-shelf branding
- Brand activation and in-store promotions
- Promotional merchandise supply
- Outsourced field activation teams
- AI-driven design integration (in build)
- Creative production for national campaigns
🏆 Customer Retention Programs
- Raffle and reward management platforms
- E-voucher reward fulfillment systems
- Gamification program design
- Social media influencer payment management
- B2B and B2C loyalty event execution
- Real-time client collaboration dashboards (in build)
✈️ Incentive & Adventure Travel
- Corporate incentive travel design & management
- Destination management across Indonesia
- Adventure and experiential travel programs
- Diving & marine tourism integration
- Group travel logistics end-to-end
- Regional and international incentive tours
Dosage Forms Equivalent — Delivery Formats
Client & Market Portfolio
Client Revenue Base
Illustrative Client Sectors Served
Representative Industry Verticals
- FMCG & Consumer Goods (Beauty, Dairy, Nutrition)
- Energy & Petroleum (Downstream retail & B2B)
- Government (Tourism promotion, Ministry programs)
- Financial Services & Insurance
- Automotive & Mobility
- Telecommunications & Technology
- Hospitality, Tourism & Marine Recreation
- Pharmaceutical & Healthcare
Market Positioning
Market Tailwinds: 64% of Indonesian event professionals plan to increase event volumes in the next 12 months. 81% now require sustainable event solutions, and 63% are adopting AR/VR and technology-driven formats — all core capabilities this company is actively building into its platform.
Business Potential — SWOT Analysis
Strengths
- 23-year operating track record with unbroken client relationships
- Diversified four-vertical service model reduces revenue concentration risk
- Dual-entity structure (PT + CV) provides operational flexibility
- Doctorate-qualified founders with domain expertise and industry networks
- Gross margins stable at 39–40% over four audited years
- PAN-Indonesia field execution capability with embedded vendor network
Weaknesses
- Revenue concentration in project-based contracts creates seasonal variability
- Technology platform and digital infrastructure still in build phase
- Small core team — scale requires talent acquisition investment
- High interest burden from short-term bank facilities in FY2023
Opportunities
- Indonesia MICE industry set to expand significantly post-pandemic
- Growing government spend on tourism and export promotion events
- Enterprise demand for sustainable, tech-driven event solutions on the rise
- AI-driven design platform to differentiate and compress delivery timelines
- Incentive travel boom as corporate reward programs resume
- Expansion to regional MICE markets (ASEAN) via existing MNC relationships
Threats
- Macro slowdown or budget cuts affecting discretionary event spend
- Competition from larger integrated agencies with more capital
- Client concentration risk if key accounts reduce spend
- Currency fluctuation affecting any future cross-border programs
Growth Strategy & Future Roadmap
Strategic Expansion Plan
Technology Investment Roadmap
- Client Platform: Real-time project dashboards, creative collaboration tools, and data-driven reporting for clients
- AI-Driven Design: Automated creative concept tools to reduce design lead time and lower client acquisition cost
- Vendor Database Digitisation: Centralised database of rate cards, freelancers, sustainable materials, and event resources
- Gamification & CRM Tools: Proprietary tools for managing large-scale customer retention programs
Company Journey — Key Milestones
Investment Highlights
Why Invest?
Two decades of profitable event management with 150+ blue-chip clients, stable 39–40% gross margins, nationwide execution capability, and founders with doctoral-level expertise who remain deeply committed through a structured legacy fund
Key Investment Merits
Growth Catalysts
- MICE Market Expansion: Industry growth projected as Indonesia's corporate sector rebounds and government promotional budgets increase post-pandemic
- Technology Integration: Client-facing dashboard and AI creative tools to dramatically increase retention, reduce CAC, and attract enterprise mandates
- Talent Scale-Up: Targeted senior hires to unlock larger project capacity and new verticals
- Sustainability Leadership: Eco-friendly event solutions command premium pricing — 81% of clients now prioritise this
- Regional Expansion: Existing MNC relationships provide natural bridge to ASEAN-scale incentive travel and event mandates
OUR PROFILE
CA Dhiraj Ostwal & Co. specialises in providing comprehensive M&A and investment advisory services, helping businesses unlock value through strategic acquisitions, equity transactions, divestitures, and growth partnerships. With deep cross-sector expertise and a commitment to seamless execution, we bridge the gap between vision and capital.
CA DHIRAJ OSTWAL & Co.
Your Vision, Our Expertise — Seamless M&A Solutions.
Private & Confidential: This document contains confidential information prepared solely for the purpose of evaluation by authorised recipients. It does not constitute an offer for sale or solicitation of investment.
MICE & Event Management | Investment Teaser | Private & Confidential
CA Dhiraj Ostwal & Co. (M&A Advisory)